According to the latest data, the global display market is expected to grow from US$106.41 billion in 2015 to US$169.17 billion in 2022, with a compound annual growth rate of 7.5% from 2016 to 2022. High growth in the flexible display panel market, rising demand for OLED devices, and development of energy-efficient, attractive, and high-spec display products are expected to be the key drivers for market growth.

Consumer electronics will account for the largest share of the display market

Consumer electronics include televisions, smartphones, tablets, laptops, PC monitors and smart wearables. These applications hold a significant share of the market which in turn accounts for a significant share of the consumer electronics industry market. Growing demand for highly attractive and high-spec display products is the major driver for the growth and higher market share of the consumer electronics vertical market.

Quantum dot LED technology equipment market has the highest growth rate

For the display market, quantum dot devices are a new display technology. Although the market share is small, quantum dot devices are expected to grow at the highest rate due to their technical advantages over OLED and LED-backlit liquid crystal displays. The market penetration rate of QD-LED technology for TV and digital signage will also be high.

The North American market accounts for a major share of the global display market

North America, which includes the United States, Canada, and Mexico, accounted for the largest share of the display market in 2015. Among them, the United States is the main reason for the growth of the North American market. The growth of the North American market can be attributed to the rapid adoption of latest technologies such as QD-LED and OLED in consumer electronics, especially in the US region. Due to the large populations of the economies of Japan, South Korea, China, and India, coupled with the booming consumer electronics and retail industries, there are huge opportunities for panel manufacturers in the Asia-Pacific region.

Currently, major players in the global display market include LG, Samsung, AU Optronics, Innolux, Japan Display Inc, Sharp, BOE, HannStar, Varitronix, TCL, General Display Inc. .

After a brief analysis of the global industrial display market, a detailed analysis of the global industrial display market in terms of industry, type, application, and technology will follow.

Global Industrial Display Market Size, Share and Industry Trend, 2014-2025

industry analysis

The global industrial display market size was valued at USD 4.33 billion in 2016. Growing adoption of Industrial Internet of Things (IIoT), growing demand for multifunctional Human Machine Interface (HMI) devices, and growing usage of smart industrial displays are expected to significantly boost the market growth.

The industrial display industry is gaining more and more attention due to the innovative features offered by displays including automatic touch detectors and touch screen panels; radio frequency identification (RFID); Ethernet connectivity; and features such as resistance to high temperatures, shocks, vibrations, dust, scratches, and chemicals more prominent. The industry offers great investment opportunities as display products are suitable replacements for manual processes as well as outdated push-button technologies.

U.S. Industrial Display Technology Market Size, 2014-2025 (Million USD)

The U.S. industrial display market is characterized by continuous technological innovations to meet changing industrial needs. Technologies such as Thin Film Transistor (TFT) Liquid Crystal Display (LCD), Low Temperature Polysilicon (LTPS), Digital Optical Processing (DLP) and Color Filter (CF) are the latest innovations in the industry. Growing demand for multifunctional HMIs and smart touchscreen displays is also a major driver of industry growth and innovation.

Regulations related to the manufacture and sale of industrial displays vary by region or country level. For example, EU law on the Restriction of Hazardous Substances (RoHS) restricts to some extent the use of cadmium, lead, mercury and hexavalent chromium and flame retardants, such as polybrominated diphenyl ethers (PBDE) or polybrominated biphenyls (PBB) in Use of Electronic Devices.

Show type analysis

The panel market accounted for a huge share of the industrial display market in 2016 and is expected to continue dominating the market during the forecast period. Its growth can be attributed to wide range of applications, ease of use, and cheapness of equipment. Primary applications of panel IDs include operational process control in manufacturing facilities.

Marine displays are primarily used on commercial and marine vessels, cruise ships, and yachts, and are designed for protection against the harsh marine environment. These IDs accounted for the lowest revenue share in 2016, but the market is expected to grow at a CAGR of over 6% over the forecast period. Real-time sonar systems for ships, Ethernet integrated combat systems for battleship and tank balance systems, unmanned monitoring systems for seaport substations, and ship engine monitoring systems are the main growth drivers for this segment.

Rugged displays are designed to perform reliably in harsh industrial conditions, including extreme temperatures, vibration, and wet and dusty environments. Applications include military-grade monitors, railroad control systems, and task status display boards in manufacturing departments, among others.

Application Analysis

In 2016, the HMI application segment accounted for around 35% of the overall industrial display market revenue share and is expected to grow significantly over the forecast period. The HMI application segment is expected to account for the largest revenue share of the overall market by 2025. This can be attributed to the increasing presence of global HMI manufacturers in developing countries such as China and India.

The technological revolution promises global integration of the Internet for direct control of industrial machinery, infrastructure and factory processes. Strong growth in IIoT applications is also boosting the demand for HMI devices, which is expected to witness rapid growth during the forecast period.

Interactive displays enable two-way communication between machines and users, and the market is expected to grow at the highest CAGR from 2017 to 2025.

technical analysis

Display manufacturers are innovating in proprietary technologies to expand their revenue share in the market. For example, LED HERO Electronic Technology Co., Ltd. owns a patent for transparent LED products.

LCD technology accounted for more than 40% revenue share in 2016. However, its revenue share in the overall market is expected to decline over the forecast period. This may be due to the increased adoption of OLED technology due to the OLED pixel brightness control feature, which is not available in LCD and LED. In addition, compared to LCD and LED, the contrast effect of OLED is also better. OLED technology is expected to grow at the highest CAGR during the forecast period.

end use analysis

Manufacturing is the major segment and is expected to account for the highest revenue share during the forecast period. This is mainly due to the growing demand for display panels with embedded features to improve the efficiency of the manufacturing process. For example, built-in alarms used in manufacturing equipment can send real-time signals directly to operations managers when unforeseen events occur.

The energy and power sector is expected to grow at a CAGR of over 6.5% from 2017 to 2025. The Asia-Pacific region is expected to experience the highest growth rate in this segment, with Japan, China, and India being the major markets.

The revenue share of the mining and metals industry was close to 15% in 2016. Rising demand for ruggedized displays in the mining and metals industry is expected to drive the growth of this market.

Global Industrial Display End-Use Market (%), 2016

Regional Analysis

The North America region dominated the industrial display market with a revenue share of over 30% in 2016. This trend can be attributed to increasing investments in IIoT applications and multifunctional HIM devices. The growing growth of HMI and digital signage in the region is expected to open new business opportunities over the forecast period. Moreover, the region is one of the early adopters of industrial automation and is expected to consolidate these displays markets at a faster pace.

The U.S. is estimated to account for a large portion of the market owing to high demand generated by remote monitoring and HMI applications.

In addition, Southeast Asian countries such as India, Japan, and China are also driving the market growth in the Asia-Pacific region. Asia Pacific is expected to grow at the highest CAGR during the forecast period. The power generation and manufacturing segments are expected to play an important role in driving the demand for industrial displays in Asia Pacific.

First-line: Samsung, Dell, LG;

Second-line: AOC, Philips, ASUS, BenQ, ViewSonic, Acer;

Third line: Xiaomi, HKC, Lenovo, KTC, Skyworth, Hisense, Huawei, Lenovo.

Among them, the third-tier display brands have the most brands, and they are cost-effective. They adopt the OEM film-sticking model, and the overall sales and reputation are not bad.

Displays with a price of less than 1,000 yuan are low-end and belong to entry-level displays;

Displays with a price range of 1k~3k are mid-range and belong to cost-effective displays;

Displays with a price above 3k are high-end and belong to flagship displays.

Of course, different brands of monitors have different corresponding monitor models and cannot be generalized.

In addition to considering the price and brand when purchasing a computer monitor, you also need to consider the following parameters~

Panel: IPS, TN, VA (curved screen/straight screen);

Size: 21.5 inches, 23.8 inches, 27 inches, 32 inches, 34 inches;

Resolution: 1080p, 2k, 4k;

Refresh rate: 60hz, 75hz, 144hz, 165hz, 170hz, 180hz, 240hz;

Response time: (1-5s) GTG, MPRT;

Vertical synchronization technology: Free-sync, G-sync;

Color level: color gamut, color number, color depth, color temperature;

Value-added configuration: brightness, HDR, contrast;

Interface configuration: VGA, DVI, HDMI

Bracket function: lifting, rotating, pitching

●The selection of computer monitors can be divided into the following three situations according to the actual use ~~~~~

For home entertainment or daily office is more important:

With eye protection technology, low blue light, no flicker screen;

There are no obvious requirements for color gamut, resolution, color depth, and color accuracy.

1. Resolution

Resolution is also known as resolution and resolution. The liquid crystal display screen of a monitor is composed of individual pixels. Resolution is a representation of the number of vertical and horizontal pixels on the screen. For example, the resolution of your monitor is 1920×1080 , that is to say, this monitor has a total of 1920 pixels horizontally and a total of 1080 pixels vertically. The more pixels on the display screen, the more objects can be displayed at the same level of detail, or the same display object can be displayed more delicately, and under the same size display, the higher the resolution, the more accurate the display object can be. exquisite. The current mainstream display resolution is 1920×1080 (1080P), of course, 2560×1440 (2K), 3840×2160 (4K) can also be considered.

2. Size

The size of the display is actually the diagonal length of its display part, in inches (1 inch = 2.54cm). In the case of the same aspect ratio, the actual area is in a square ratio to the diagonal length. For monitors with different aspect ratios, such as 16:9 and ultra-wide 21:9 monitors, the size comparison does not directly reflect the size of the two screens. You only need to know that under the same “size”, the closer the screen is to a square, the actual display area will be larger. Just bigger.

In terms of display size, the mainstream size of desktop computer monitors is generally above 19 inches, and now the mainstream is 21.5, 22 inches, 23 inches, 23.6 inches, 27 inches or larger. Generally, 27 inches or more are recommended for 2K or 4K resolution.

3. Response time

The corresponding time marked by today’s monitors is the grayscale response time. The response time of the monitor is generally in milliseconds (ms), which refers to the response speed of the liquid crystal display to the input signal. The liquid crystal particles turn from dark to bright or from bright to dark. The response time is the two parts of “rising time” and “falling time”, and the response time usually mentioned refers to the sum of the two. The shorter the response time, the less smear phenomenon will appear on the instantaneously moving game screen, and the higher the precision of the screen definition will be.

For e-sports game players such as FPS, the response time is still very important. The length of the response time can affect whether the process of changing the display screen is clean and crisp, can prevent tailing, and improve the response speed and fluency of the dynamic screen. The response time of mainstream gaming monitors is between 1ms and 5ms, and the smaller the grayscale response time, the better.

4. Contrast

The improvement of the contrast makes the picture more layered, and the distinction between light and dark is obvious, which means that it is easier for users to see the picture under the dark conditions of the scene. Generally speaking, a contrast ratio of 200 can provide a good display effect, but some manufacturers pursue high contrast by blindly increasing the brightness. In fact, it does not help, and on the contrary, it reduces the service life. Some manufacturers claim that the dynamic contrast ratio , the effect in actual use is not very obvious. When working, the contrast ratio of the display is preferably between 60-80 values, and the brightness is preferably between 40-60 values. When playing games, it is recommended to adjust the brightness and contrast to between 80 and 100, so that the visual effect will be better.

5. HDR

Now there is a new standard for displays on the market: HDR, which can enhance the contrast of the picture, increase the color gamut and make the picture more visually impactful. HDR refers to the way of dynamically presenting contrast and color accuracy according to the situation of the scene. For example, in a black scene of a movie game player, the ordinary display is almost black, but some scenes in the dark can be seen on the display with HDR. Probably the so-called “bright black”. To realize HDR technology, the display must have relevant hardware design, which will affect the price performance.

6. Brightness

The unit of monitor screen brightness is cd/㎡, and usually the brightness reaches 250cd/㎡, which is enough for daily use. A high-brightness display may be clearer when displaying some dark scenes, but it will be too bright when displaying normal and bright scenes, which is more irritating to the eyes, and the eyes are more prone to fatigue after long-term use. The brightness of the LCD monitor should be adjusted to a minimum of 40 and a maximum of 80, so that the damage to the eyes is minimal. The higher the resolution of the display, the darker the brightness should be adjusted.

The main difference between e-sports monitors and ordinary monitors is that they have more performance advantages in terms of specifications, such as refresh rate, response time, auxiliary crosshairs and many other functions. Let us analyze them one by one below.
1. Refresh rate
The refresh rate of ordinary monitors is generally 60~70Hz, which is sufficient for ordinary monitors to meet the needs of Internet access and office work. But gamers need a higher refresh rate. This is because the frame rate of the screen can improve fluency, but if the refresh rate of the monitor is not synchronized with the frame rate of the game screen, it is easy to cause screen tearing. The solution is to enable vertical synchronization.

But if the refresh rate of the display is too low, the frame rate of the screen will be limited to a low level, such as 60Hz. If vertical synchronization is turned on at this frame rate, the screen fluency will be obviously insufficient, especially in competitive FPS games. The function of a high refresh rate display is to increase the refresh rate under vertical synchronization to a higher level, such as 144Hz, 165Hz, etc. This will not only ensure that the picture does not tear, but also obtain high fluency and smoothness. However, the high refresh rate also has higher requirements on the CPU and graphics card.
2. Response speed

Ordinary monitors usually have a response speed of 4~8 milliseconds
Compared with CRT, plasma, OLED, etc., LCD screens have a higher response time. Some old-fashioned LCD screens have a response speed as long as 12-25 milliseconds, and there will be obvious smearing in severe cases. At present, most IPS/VA screen displays have a response time of 4~8 milliseconds. The FAST IPS fast LCD can easily achieve 1 millisecond response, which reduces smear and makes the dynamic picture clearer. At present, in terms of wide viewing angle screens, in addition to the 1 millisecond response of IPS, the new FAST VA screen also has a good speed performance.

3. The dynamic improvement of the dark part
There are always some dark corners in different games and maps. If your monitor is not bright enough or the details of the dark parts are not good, it is very likely to be shot black. The dark part dynamic enhancement function analyzes the picture to increase the brightness of the area that needs to be highlighted in the picture. The following picture is an example. The underground area of the layered rock abyss added by Yuanshin 2.6 needs to be equipped with lumen lamps for lighting because the environment is very dark. However, if lumen lamps are used, treasure hunting compass or other props cannot be used. At this time, using the dark part dynamic enhancement function that comes with the monitor can greatly increase the brightness of the screen and directly save the lumen lamp.

The dynamic improvement of Anbu adopts the overall brightening scheme, and some games may have a loss of picture details, but for FPS players, it is more important to let the enemy have nowhere to hide.
4. Auxiliary crosshair
In FPS games, you often encounter scenes where there is no focus, or you have to open the mirror to aim. For example, in the hardcore mode of the battlefield and the real mode of COD, there is no focus for reference. More than ten years ago, someone used a watercolor pen to draw a crosshair on the monitor, but now the monitor has its own crosshair function. Although the game itself has a large spread of bullets in the state of hip shooting without a crosshair, it will be more convenient for close combat with a physical plug-in crossfire, at least there is a reference point.

The above four points are the biggest difference between e-sports monitors and ordinary monitors. In addition, there are G-SYNC/FREESYNC, etc., which are part of the anti-tearing technology of the screen. In addition, the current e-sports monitors are still expanding in the direction of wide color gamut, multi-functional brackets, eye protection, etc., and are constantly enriching their own functions. They are committed to creating multi-functional e-sports equipment and providing players with a better gaming experience.

On August 23, the first China International Intelligent Industry Expo (Zhibo Fair) opened in Chongqing, focusing on the intelligent development of big data to bring changes in people’s lives. BOE (BOE) brings together IoT products and services such as flexible displays, ultra-high-definition display solutions, smart retail solutions and digital art solutions at the Zhibo meeting.

At present, ultra-high-definition display becomes a hot spot, and the under-screen fingerprint recognition, under-screen vocalization, gesture recognition and other technologies has changed the human-computer interaction mode of smart terminal products and multimedia entertainment display products. It is understood that BOE (BOE) based on the small hole imaging principle of the screen fingerprint recognition technology, the flexible screen structure has been innovatively designed to better meet the needs of the full screen mobile phone to screen ratio; also innovatively launched to achieve spontaneous The flexible display screen of sound greatly enriches the way the flexible display interacts.

In the field of flexible display, BOE (BOE) has built three 6-generation flexible AMOLED production lines in Chengdu, Chongqing and Mianyang. Among them, China’s first 6-generation flexible AMOLED production line, which was built in Chengdu, has been mass-produced, providing domestic and foreign terminal manufacturers Flexible display solution and OEM open frame monitor solution. At this fair, BOE not only brought flexible AMOLED display solutions that can be bent and folded at will, but also showed 4K ultra-high-definition VR splitter, 4K ultra-high-definition 120° field-of-view viewing split. Micro-display solutions such as machines have attracted many visitors to stop the experience.

Today, the development of big data, artificial intelligence, and Internet of Things technologies makes people’s lives more intelligent. BOE (Broadway) brings the world’s leading display technology solutions and OEM open frame monitor solutions, while providing integrated solutions for the Internet of Things in the areas of smart retail, digital art, smart transportation, smart home, and smart healthcare. For example, the world’s first digital art gallery, BOE screen, achieves the perfect integration of technology and art; smart retail solutions have been applied to MediaMarkt in Germany, Bio c Bon in France, COOP in Switzerland, Carrefour, Wal-Mart, Yonghui, Box Ma Xiansheng, Jingdong 7FRESH, Watsons and other large domestic and foreign business areas; mobile health products and services have provided users with personalized diagnosis and health management programs, so that intelligent products and services add color to life.

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